Callawind Book Publishing Blog



How To Make a Cookbook Fundraiser

By Marcy Claman, Callawind Book Publishing
The idea of cookbook fundraising isn’t new, yet selling cookbooks still raises lots of "dough" for nonprofit organizations, associations, schools, churches, synagogues, hospital auxiliaries . . . and the list goes on. […]

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Lacy Potato Latkes

By Marcy Claman, Callawind Book Publishing
A Hanukkah specialty that can be enjoyed all year round. Try adding some grated sweet potato to the potatoes to give color and added nutrition to these festive pancakes. […]

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Simple Food Pleasures: Homemade Blueberry Sauce

By Marcy Claman, Callawind Book Publishing
This recipe takes only a few minutes and refrigerates well in a sealed container for 5 days. Serve over French toast, pancakes, vanilla ice cream, lemon pound cake, potato chips (naw, just making sure you're paying attention!) […]

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A Good Cookbook Starts with a Good Idea

By Marcy Claman, Callawind Book Publishing Recently, I was asked the following question: I love cooking and dream of publishing my own cookbook. But, how in the world do I go about choosing the right idea? Like any new […]

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Why Publish a Cookbook?

By Marcy Claman, Callawind Book Publishing
As I begin to write this article, I find myself in a reflective mood. So, I’ve decided to put aside the nitty gritty details of cookbook writing and take the opportunity to reflect […]

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Recipe Writing 101

By Marcy Claman, Callawind Book Publishing
A recipe is nothing more than “a formula or written set of instructions for preparing food,” as the cookbook writing guide Recipes into Type explains. Like math formulas, recipes can range from easy to […]

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The Joy of Being Edited – Part 2

By Marcy Claman, Callawind Book Publishing
How do you find a professional food editor or, at the very least, an experienced general editor who is interested in cooking and excited about your subject? Consult publishing reference directories (usually available […]

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The Joy of Being Edited – Part 1

By Marcy Claman, Callawind Book Publishing
Years ago, as a budding marketing communications writer, I eagerly submitted my first article to the company’s newsletter editor. When the article was returned, the editor had written “GREAT” in big, bold letters at […]

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