Children's Book Self Publishing


Page from A Farewell to Featherwagons by Beckie Jas. Illustrations by Brandon Koepke.


Picture this: Your original stories never fail to delight young ears. Now, you want to share them with kids far and wide. You are ready to jump into the exciting world of children’s book self publishing.

Callawind makes professionally self publishing picture books or board books—well, child’s play. We can help you tell your story in the best possible way, and maybe even win an award. That's what happened to Callawind author Beckie Jas. She ventured into the world of self publishing kids books with A Farewell to Featherwagons and came out an award winner.

Our ABCs for your children’s book self publishing success

  • striking book cover design that immediately entices children and parents to pick it up
  • engaging illustrations that drive the action of the story
  • age- and genre-appropriate editing that avoid common pitfalls of children’s book writing, including talking down to your readers, preaching your moral, and weak beginnings
  • high-quality children's book printing / print on demand
  • step-by-step project management and customized production schedule
  • personalized service where you're not just a number
  • careful attention to all the details of your project

When you are self publishing a children's book with Callawind, we provide custom quotes for whichever of our professional book publishing services you require. That means no confusing publishing packages to sort through. Only need a quote for picture book printing? Go to our Book Printing Quote Form.

We also produce children’s board books, children's pop-up books, children's novelty books, and children's lift-the flap books.

Be sure to request our free ebulletin How to Self Publish a Children's Book.

Self publishing picture books for different ages

Generally speaking, a children’s picture book is a book in which illustrations play a major role in bringing the story to life. Illustrations usually appear on every page or every second page. The age group is around 4 to 8 years old. The word count for the story is around 1,000 words. The traditional page count is either 24 pages or 32 pages, and books can be bound as either a softcover or hardcover (with or without a dustjacket).

Baby books are for the under-1 set and typically feature nursery rhymes, lullabies, or just illustrations without any words.

Toddler books are aimed at kids between 1 and 3 (see Children’s Board Book Self Publishing).

Early picture books target children between 4 or 5 years old. They tell simple stories and contain under 1,000 words.

Easy readers are for kids who are in the early stages of reading, around 6 to 8 years old. These books contain anywhere from 200 to 1,500 or 2,000 words and are 32 to 64 pages long. The sentences are short, contain one main idea, and total about 2 to 5 sentences per page.

We look forward to helping you on your children’s book publishing adventure.


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Not all children's book publishers are created equal. Why work with Callawind?